Responsive web development also affects the search reach of users in search engines, as Google announced in 2015 that the friendliness with mobile devices in the design of web pages would affect the search algorithm. Due to the variety of sizes of mobile devices that people use to access content, using a fluid crew in your web design projects is beneficial because it allows the design elements to change size in relation to other elements; depending on the device in let them see each other
2. Integrate social share buttons:
One of the best ways to spread useful content is through social media channels. Social networks provide your client with marketing support through the so-called word of mouth marketing. Make sure it's easy for your web visitors to share content instantly by showing them social media buttons.
Before placing 15 different social media icons in each publication, discuss with your client which social networks your target audience uses or where they would like their content to be shared. Simplicity dominates web design, so if your customers just want to concentrate on Facebook and Twitter, those two icons will be the only ones that you will need to present in each publication. B2B companies, perhaps, should also consider LinkedIn, while ecommerce companies or women's products, perhaps, want to share their content via Pinterest.
3. Add dynamic functions to comment:
Comment systems are an essential part of content marketing publications for many reasons.
They keep people on the website. While visitors navigate between comments and participate in discussions, search engines notice the ample spaces of time that users invest web pages and reward them with better results.
They make the comments come back. If someone comments and receives a response from another reader or visitor and, better yet, the writer or moderator, it is more likely that he or she will return to the website to continue discussing or to see the responses of other people.
Strengthen the community. Implementing a feedback system makes content consumers feel like they are part of the latter because they can share opinions with other consumers. The comments become an interesting extension of the article and can produce the most interesting material, promoted by the initial publication.
Some comment systems allow users to instantly show their Facebook profiles next to their comments when they log in via this social network. Other systems will send an email to users when their comments receive a response, giving them a link to which they can click and respond, something that increases page views.
4. It facilitates the conversion of content consumers to customers:
Content marketing achieves more reach when consumers can get in touch with the brand writer / writer to learn more … and buy more. Just as consumers review social networks in search of instant help from the brand, web users demand instant access to the creators of the content, who can be a direct link to sales. In addition, relevant ads about the content make this more relevant.
You can convert content consumers into customers in several ways. First, design an author's information box where authors can tell readers how to get in touch with them. Create widgets that show related products that are relevant to the content at the bottom of the publication. It includes discrete advertisements that are focused on useful products that are directly related to the content, but make sure that the design takes care that the content is always the star.
5. It includes an optimization plug-in in search engines:
If you are working with a client who does not have a budget for search engine positioning (SEO) or is new to content marketing, adding an SEO plug-in to the content marketing platform makes it easier for the company to optimize its content for engines search More than half of the average Google traffic capital goes to three more important search results. For this reason optimizing your content is a vital consideration.
An SEO plug-in can help content creators ensure that their headers, Meta descriptions, H1 tags and image tags are optimized for search engines. Scrapeable link structures, URL structures and indexed content also play an important role in how search engines view web page designs. Ensure the success of your customers by implementing these tips as part of your web design strategy applied to digital marketing.
Do not forget that our web development agency, we can advise on the development of your website and website ranking. We use the best tools and techniques so that your website is positioned among the first results of Google. Contact us!
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